{"id":2459,"date":"2012-08-30T06:49:01","date_gmt":"2012-08-30T12:49:01","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2459"},"modified":"2012-08-30T06:49:01","modified_gmt":"2012-08-30T12:49:01","slug":"include-news-press-release","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2012\/08\/30\/include-news-press-release\/","title":{"rendered":"What You Should Include In a News or Press Release"},"content":{"rendered":"<p>by Michael B. Perini, <a href=\"http:\/\/www.iabc.com\">ABC<\/a><br \/>\n<a href=\"https:\/\/periniassociates.com\">perini &amp; associates<\/a><\/p>\n<p>If you stay with these ideas you will have a better success rate for your news or press release being distributed online, printed in the newspaper and mentioned on radio and TV.<\/p>\n<p>A\u00a0<strong>press release<\/strong>,\u00a0<strong>news release<\/strong>,\u00a0<strong>media release<\/strong>,\u00a0<strong>press statement<\/strong>\u00a0or\u00a0<strong>video release<\/strong>\u00a0is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed\u00a0or e-mailed to assignment editors\u00a0at newspapers, magazines, radio stations, television stations, or television networks.<\/p>\n<p>Remember to \u00a0include: Who, What, Where, When, Why and How in all the \u00a0releases. If you answer these basic questions, your news\/press release will provide all the information that the editor, who decides to publish the release, and the reader will need.<\/p>\n<ul>\n<li>Who did the event or Who said what<\/li>\n<li>What was said and What was done<\/li>\n<li>Where did the event take place or Where else can this idea be found<\/li>\n<li>When did or will the event occur<\/li>\n<li>Why did this event happen or why is this news important<\/li>\n<li>How did this happen<\/li>\n<\/ul>\n<p>One final thought. \u00a0Search Engine Optimization or SEO is paramount for businesses that choose to make themselves known via the internet. \u00a0&#8220;Keyword research&#8221; and keyword selection are extremely important parts of the overall SEO process. \u00a0Remember, choosing keywords that people might not use to find your sight and your products\/services will not get the expected traffic. \u00a0Here are three steps to follow:<\/p>\n<p><strong>1. \u00a0Keyword Tools<\/strong>. \u00a0These tools help with choosing appropriate keywords to match content. \u00a0We like Google Adwords.<\/p>\n<p><strong>2. \u00a0Competitor Research.<\/strong> \u00a0Take a look at what your competitors are doing. \u00a0Simply choose a keyword, type it into Google and make a list of your competitors and the title, description and keywords they use in their tags.<\/p>\n<p><strong>3. \u00a0Plan Keywords.<\/strong> \u00a0Once you have completed your research use the keywords in headlines, summary paragraphs and the body of the release.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Michael B. Perini, ABC perini &amp; associates If you stay with these ideas you will have a better success rate for your news or press release being distributed online, printed in the newspaper and mentioned on radio and TV. A\u00a0press release,\u00a0news release,\u00a0media release,\u00a0press statement\u00a0or\u00a0video release\u00a0is a written or recorded communication directed at members of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[39,369,370,371,372,373,11],"class_list":["post-2459","post","type-post","status-publish","format-standard","hentry","category-advice-and-counsel","tag-marketing","tag-media-relations","tag-media-release","tag-news-release","tag-press-release","tag-press-statement","tag-www-periniassociates-com"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2459"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2459\/revisions"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}