{"id":2441,"date":"2012-08-18T09:30:31","date_gmt":"2012-08-18T15:30:31","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2441"},"modified":"2025-10-30T19:46:21","modified_gmt":"2025-10-30T19:46:21","slug":"business-advertise","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2012\/08\/18\/business-advertise\/","title":{"rendered":"Why Should a Business Advertise?"},"content":{"rendered":"

\n<\/p>\n

By Michael B. Perini, ABC<\/a>
\n perini & associates<\/a><\/p>\n

I often have clients that only want to use marketing and promotional tools that are FREE!<\/p>\n

Well, thatâ€™s great for some activities and events to gain awareness and attendance but cannot always be counted on as the major method for moving target audiences.<\/p>\n

$\"LinkedIn$ <\/a><\/p>\n

So, what is the role of advertising?Â The easy answer, according to The Media Center,<\/em><\/a> is that â€œadvertising helps sell a product or service.â€<\/p>\n

Beyond that, advertising can reinforce a companyâ€™s marketing efforts by providing information to customers and the marketplace while creating and enhancing a companyâ€™s identity and image.<\/p>\n

Here is a list of marketing, information and identify\/image reasons to consider:<\/p>\n

Marketing Reasons:\n<\/p>\n

\n
Advertising enables you to hold onto existing customers<\/li>\n
Advertising enables you to reach new customers<\/li>\n
Advertising gives you an advantage over competitors who have stopped advertising<\/li>\n
Advertising gives you long-term advantage over competitors who cut back or cancel their advertising.<\/li>\n<\/ul>\n
Information Reasons<\/p>\n
\n
Advertising reaches your customers regardless of their reading, listening and viewing habits<\/li>\n
Advertising creates long-term memory<\/li>\n
Advertising helps customers decide<\/li>\n
Advertising keeps your business top of mind<\/li>\n<\/ul>\n
Identity\/Image Reasons<\/p>\n
\n
Advertising strengthens your identity<\/li>\n
Advertising keeps a healthy and positive image of your company<\/li>\n
Advertising maintains morale<\/li>\n
Advertising improves your businessâ€™ image<\/li>\n<\/ul>\n
Remember, people wonâ€™t know youâ€™re out there unless your get the word out.Â Continual advertising builds awareness and trust in your company. Â Look, people forget and they forget fast.Â They are bombarded with messages, an estimated 2,700 a day.Â The more impressions you make, the longer people will remember your ad and your company.<\/p>\n
So much for the science.Â The art is figuring out where to advertise and when.Â We will discuss that in a future post.<\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"
By Michael B. Perini, ABC perini & associates I often have clients that only want to use marketing and promotional tools that are FREE! Well, thatâ€™s great for some activities and events to gain awareness and attendance but cannot always be counted on as the major method for moving target audiences. So, what is the […]<\/p>\n","protected":false},"author":2,"featured_media":99501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,46,44],"tags":[168,45,260,363,364,39,365,11],"class_list":["post-2441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-business-development-2","category-assessment-2","tag-advertising","tag-business-development","tag-customers","tag-existing-customers","tag-image","tag-marketing","tag-morale","tag-www-periniassociates-com"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2441"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99501"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}