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Worth reading or viewing<\/p><\/div>\n

Occasionally, I will recommend a Â news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a USA TODAY article<\/a> about how travelers habits and print newspapers–mbp<\/em>\n<\/p>\n

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A full 63% of travelers readÂ printÂ <\/em>newspapers<\/em>Â during their hotel stay, according toÂ USA TODAY’s just-released study of traveler habits<\/a>.<\/p>\n
Additionally, 50% of frequentÂ business<\/em>travelers and 45% of frequentÂ leisure<\/em>travelers report reading print newspapersÂ moreÂ <\/em>while traveling than at home.<\/p>\n
Highlights of the study results include:<\/p>\n
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77% say that news help them stay in the loop so they donâ€™t feel disconnected from whatâ€™s going on<\/li>\n<\/ul>\n
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87% of regular mobile smart phone or tablet users say they appreciate the convenience of receiving USA TODAY newspaper at their hotel<\/li>\n
62% say that news connects them to issues and people across the country<\/li>\n
86% say USA TODAY helps them keep up with the news when traveling<\/li>\n
85% of hotel guests read USA TODAY at some point throughout their stay<\/li>\n
77% of all travelers prefer to have the complimentary hotel newspaper delivered to their room<\/li>\n<\/ul>\n
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61% of travelers donâ€™t want to be overwhelmed with information but would rather have news highlighted in an organized fashion.<\/li>\n<\/ul>\n
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7 in 10 travelers chose USA TODAY as their preferred newspaper over other newspaper titles<\/li>\n<\/ul>\n
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70% of travelers have taken action after seeing an advertisement in the USA TODAY newspaper within the last 12 months<\/li>\n<\/ul>\n
Do these stats surprise you?<\/p>\n

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Occasionally, I will recommend a Â news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a USA TODAY article about how travelers habits and print newspapers–mbp A full 63% of travelers readÂ printÂ newspapersÂ during their hotel stay, according toÂ USA TODAY’s just-released study of traveler habits. […]<\/p>\n","protected":false},"author":2,"featured_media":99505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[109,148,339,155,102,340,84,341],"class_list":["post-2370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessment-2","tag-business","tag-eperini","tag-hotel","tag-newspapers","tag-perini","tag-print","tag-research","tag-traveler"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2370"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99505"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}