{"id":2346,"date":"2012-05-17T06:54:59","date_gmt":"2012-05-17T12:54:59","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2346"},"modified":"2025-10-30T19:46:21","modified_gmt":"2025-10-30T19:46:21","slug":"pricing-marketing-services-products-outstanding-value","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2012\/05\/17\/pricing-marketing-services-products-outstanding-value\/","title":{"rendered":"Pricing Marketing Services and Products: Did I say Outstanding value?"},"content":{"rendered":"


\n<\/p>\n

by Michael B. Perini, ABC<\/a>
\n perini & associates<\/a><\/p>\n

\"LinkedIn<\/a>I can’t tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business. <\/em><\/strong><\/p>\n

Well, let’s just see.  Here is some shocking news for all you non-believers.<\/p>\n

A list of 12 comparisons among common consumer products and services:<\/em>\n<\/p>\n

    \n
  1. Facebook Page = what is cheaper than free?<\/strong><\/li>\n
  2. Website = cheaper than a copy of your favorite magazines.<\/strong><\/li>\n
  3. Business Marketing plan = cheaper than a lightweight road bike.<\/strong><\/li>\n
  4. News release about your business = cheaper than a pair of running shoes.<\/strong><\/li>\n
  5. YouTube business video = cheaper than a canister vacuum.<\/strong><\/li>\n
  6. Banner = cheaper than 2 pairs of your favorite wedge or slip-on Croc shoes.<\/strong><\/li>\n
  7. Business Logo = cheaper than two hours with your plumber.<\/strong><\/li>\n
  8. TV ad = cheaper than a set of four used tires and will go farther.<\/strong><\/li>\n
  9. Musical jingle = cheaper than a bachelor party weekend.<\/strong><\/li>\n
  10. Radio personality at your event = cheaper than <\/strong>upgrading to a new smart phone<\/strong>.<\/li>\n
  11. 200,000 new encounters in 20  minutes <\/strong>= cheaper than a oil change.<\/strong><\/li>\n
  12. Marketing consultant = cheaper than a divorce lawyer!<\/strong><\/li>\n<\/ol>\n
    \n

    <\/strong>We understand your marketing program is a balancing act. So, why not take control with smart, cost-efficient  business building marketing strategies?  <\/strong>Call or come in for a free<\/em><\/strong> one-on-one consult from a PR\/marketing professional.<\/p>\n<\/div>\n

    <\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"

    by Michael B. Perini, ABC perini & associates I can’t tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business. Well, let’s just see.  Here is some shocking news for all you non-believers. A list of […]<\/p>\n","protected":false},"author":2,"featured_media":99507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,46],"tags":[39,335,336,102,49,11,84],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-business-development-2","tag-marketing","tag-marketing-budget","tag-marketing-tips","tag-perini","tag-pr","tag-www-periniassociates-com","tag-research"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2346"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99507"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}