{"id":2170,"date":"2012-01-16T06:06:17","date_gmt":"2012-01-16T13:06:17","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2170"},"modified":"2012-01-16T06:06:17","modified_gmt":"2012-01-16T13:06:17","slug":"12-prmarketing-resolutions-2012-list","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2012\/01\/16\/12-prmarketing-resolutions-2012-list\/","title":{"rendered":"12 PR\/Marketing Resolutions for 2012 — A Second List"},"content":{"rendered":"

by Michael Perini, ABC<\/a>
\n perini & associates<\/a><\/p>\n

Yes, it\u2019s 2012 already.<\/p>\n

More than 75 percent of people who make resolutions abandon them within months.<\/p>\n

So, let\u2019s try a new tack. Let\u2019s agree to make and stick to our second list of New Year\u2019s resolutions by focusing on ideas that will help all of our public relations\/marketing skills and interests. What\u2019s good for each of us will also be good for our business, activity or issue. I would like to hear from you but try these on for size during this new year:<\/p>\n

1. Hit the slopes!\u00a0<\/strong>Or, the surf, or the trail or the fitness center. It\u2019s a long year and now is the time to get yourself ready for a busy time. Being in physical shape enhances what we bring to the mental game with the client, the media or having the energy to work a community event for 12 hours \u2014 you name it!<\/p>\n

2. Start a new hobby<\/strong>. It isn\u2019t always about business. I find that I need something totally unrelated to my normal routine. What\u2019s it for me? Skiing down a blue\/black diamond slope. The planning, pace and skill are also tools I use to be successful in public relations. So, go back to #1!<\/p>\n

3. Actually use a slide rule.<\/strong>\u00a0Ok maybe not, unless you are an engineer! My point is to stretch yourself; get outside your comfort zone. Learn something new. Taking this step will also help you maintain the creative energy that you\u2019ll need when working in business, or on an issue or activity.<\/p>\n

4. Buy something.<\/strong>\u00a0New or used. We all know where the economy is. So get out there and help your fellow businessperson. I need a new coffee pot for the office. See you at the store!<\/p>\n

5. Go to a movie.<\/strong>\u00a0Watching an action thriller on a big (really big) screen with speakers above and surround sound is almost an unearthly experience anymore. Yes, you can get that movie on DVD or downloaded to your computer or phone, but seeing the film in a large format is something that will make your day and should bring back to the office some really BIG ideas!<\/p>\n

6. Take a break.<\/strong>\u00a0Now. 15 minutes. Relax.<\/p>\n

7. Get organized.<\/strong>\u00a0I just love the\u00a0\u201cContainer Store\u201d.<\/a>\u00a0A tantalizing array of boxes, baskets, cabinets, files, hooks, for just about everything. A cluttered desk could end up being a cluttered office over time. You know where this leads!<\/p>\n

8. Go on a real vacation.<\/strong>\u00a0Remember, resolution #6? Try a long weekend, or more like a week or 10 days. I know this is tough. And, you have to leave or set aside your cell and computer. No calls to clients! Only in an emergency can you use these two hi-tech devices.<\/p>\n

9. \u00a0Build your network.<\/strong> \u00a0I am not talking about adding an upgrade to your home or office wifi network. \u00a0Rather, let’s work on your professional network by \u00a0passing the perks (offering tickets or information to a close contact) or noticing publicity (send a copy to your contact).<\/p>\n

10. \u00a0Take an active role.<\/strong>\u00a0 Volunteer to serve on a community board. \u00a0Pick a board that showcases your experience and passion. \u00a0Be a doer when you make this resolution. \u00a0It isn’t about filling your resum\u00e9.<\/p>\n

11. \u00a0Make regular appointments with your PR counselor.<\/strong>\u00a0This one is for all you clients. Many times these meetings only occur during a crisis or in the \u201c8th inning.\u201d When the problem, program or issue is so far along that you think only a public relations expert can possibly figure a way out. That means an emergency timeline and much more $$.<\/p>\n

12. Take on a cause you care about.<\/strong>\u00a0The list is endless. What meets your soul? Here\u2019s one we like, Wild Blue Animal Rescue and Sanctuary.<\/a>\u00a0\u00a0You will feel good about helping. Your attitude will remain positive and you are very likely to keep the other 11 resolutions \u2014 all new ideas \u2014 throughout the year because of the smile and sense of accomplishment!<\/p>\n

Have a great 2012!<\/p>\n","protected":false},"excerpt":{"rendered":"

by Michael Perini, ABC perini & associates Yes, it\u2019s 2012 already. More than 75 percent of people who make resolutions abandon them within months. So, let\u2019s try a new tack. Let\u2019s agree to make and stick to our second list of New Year\u2019s resolutions by focusing on ideas that will help all of our public […]<\/p>\n","protected":false},"author":2,"featured_media":3847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[318,10,319,102,48,11,320],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","tag-318","tag-httpblog-periniassociates-advice-and-counsel","tag-marketing-lists","tag-perini","tag-perini-associates","tag-www-periniassociates-com","tag-resolutions"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/3847"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}