{"id":2019,"date":"2011-12-04T06:47:01","date_gmt":"2011-12-04T13:47:01","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2019"},"modified":"2025-10-30T19:46:21","modified_gmt":"2025-10-30T19:46:21","slug":"yougov-stockings-unstuffed","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2011\/12\/04\/yougov-stockings-unstuffed\/","title":{"rendered":"YouGov:  Stockings, Unstuffed and Must Have Brands"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><a href=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2011\/12\/ChristmasGifts.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2024\" title=\"ChristmasGifts\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2011\/12\/ChristmasGifts-232x300.jpg\" alt=\"LinkedIn logo with white and blue color scheme.\" width=\"232\" height=\"300\"><\/a>Consumers will continue to be frugal this holiday, according to a new survey by <a href=\"http:\/\/today.yougov.com\/\">YouGov<\/a>.<\/p>\n<p><strong>75%<\/strong> Expect to buy their holiday purchases at discount prices.<\/p>\n<p><strong>63%<\/strong> Have stated that their purchases could be swayed by direct marketing offers, coupons or daily deals.<\/p>\n<p><strong>31%<\/strong> Expect to spend less on credit this holiday. &Acirc;&nbsp;Only 2% expect to spend more.<\/p>\n<p><strong>47%<\/strong> Adults (18+) planned to start their holiday shopping before Thanksgiving.<\/p>\n<p><strong>42%<\/strong> Are expecting to cut back on holiday spending.<\/p>\n<p>Top mentioned &#8220;&#8216;must have&#8221; brands: &Acirc;&nbsp;1. <a href=\"http:\/\/www.apple.com\/ipad\">iPad<\/a>; 2. <a href=\"http:\/\/www.amazon.com\/dp\/B0051QVESA\/?tag=googhydr-20&amp;hvadid=14076367675&amp;ref=pd_sl_4fwpfwq2jg_b\">Kindle<\/a>; 3. <a href=\"http:\/\/www.apple.com\/ipod\/\">iPod;<\/a> 4. <a href=\"http:\/\/www.xbox.com\/en-US\/\">Xbox<\/a>; 5 <a href=\"http:\/\/www.apple.com\/iphone\/\">iPhone<\/a>.<\/p>\n<p>Expected spending for the holidays in November and December: &Acirc;&nbsp;$521 in 2010. &Acirc;&nbsp;$451 in 2011.<\/p>\n<p>Top mentioned &#8220;must have&#8221; categories: &Acirc;&nbsp;Clothing. &Acirc;&nbsp;Gift cards. &Acirc;&nbsp;Toys. Books. &Acirc;&nbsp;Money.<\/p>\n<p>Source: <em><em>YouGov Holiday Shopping Survey 2011 as reported in AdWeek.<\/em><\/em><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers will continue to be frugal this holiday, according to a new survey by YouGov. 75% Expect to buy their holiday purchases at discount prices. 63% Have stated that their purchases could be swayed by direct marketing offers, coupons or daily deals. 31% Expect to spend less on credit this holiday. &Acirc;&nbsp;Only 2% expect to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[297,298,299,300,301,199,302,303,304,305,306,307],"class_list":["post-2019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessment-2","tag-books","tag-brands","tag-direct-marketing","tag-gift-cards","tag-holidays","tag-ipad","tag-iphone","tag-kindle","tag-money","tag-toys","tag-xbox","tag-yougov"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2019"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99520"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}