{"id":1715,"date":"2011-07-14T05:47:38","date_gmt":"2011-07-14T11:47:38","guid":{"rendered":"http:\/\/blog.periniassociates.com\/?p=1715"},"modified":"2011-07-14T05:47:38","modified_gmt":"2011-07-14T11:47:38","slug":"why-a-business-seeking-government-contracts-needs-pr","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2011\/07\/14\/why-a-business-seeking-government-contracts-needs-pr\/","title":{"rendered":"Why A Business Seeking Government Contracts Needs PR"},"content":{"rendered":"

by Michael B. Perini, ABC<\/a>
\n perini & associates<\/p>\n

T<\/span><\/span>here is a significant value of investing in\u00a0public relations strategies, programs and tools when seeking government contract work.\u00a0\u00a0It isn’t just about churning out proposals.<\/div>\n

Government contracting is a complicated process and successful business development is key to creating the relationships that will open doors to winning contracts.<\/p>\n

Here are some useful tips — “The Important Dozen”.<\/p>\n

1.\u00a0 Seek a public relations expert.<\/p>\n

2. \u00a0Think like a reporter.<\/p>\n

3.\u00a0 Have a good story\u2026then TELL it!<\/p>\n

4.\u00a0 You need a great message!<\/p>\n

5.\u00a0 It isn\u2019t just about churning out proposals. \u00a0That is the first step, sure, but not the last one.<\/p>\n

6.\u00a0 A PR consultant can help a company from being considered a \u201cnovice\u201d business by avoiding these mistakes and helping with charting the correct course:<\/p>\n

    \n
  • Don’t market to every federal agency that MAY be a potential customer. Instead target the top few agencies.<\/li>\n
  • Don’t bid on every contract. \u00a0Pick and choose those that you can effectively manage. \u00a0(Companies have gone out of business “winning” contracts they cannot perform.)<\/em><\/li>\n
  • Do not try to be all things to everyone. If a company goes outside of their core competency, they will likely lose focus and confuse buyers and program managers.<\/li>\n<\/ul>\n

    7.Give it to the pros. \u00a0You go to a doctor when you are sick. \u00a0You seek a lawyer when needing legal advice. \u00a0So, ask for assistance and do not do PR yourself.<\/p>\n

    8. Do not be inconsistent. \u00a0Pleasant persistence pays. \u00a0A PR pro can assist you with the strategy and tactics for staying in touch regularly.<\/p>\n

    9. Public relations experts can help with positioning stories in proper print, electronic and Internet locations.<\/p>\n

    10. \u00a0Be smart about \u201cdelivery vehicles\u201d \u2013 traditional and new media.<\/p>\n

    11.\u00a0 Your company needs a crisis communication plan \u2013 before the crisis!<\/p>\n

    12.\u00a0 Take the binders off and see that there is a key. marketing\u2019s role in driving revenue, gaining market share and shaping mindshare!<\/p>\n

    EXTRA!\u00a0 Shaping what contract officers and decision makers think of company \u201cX\u201d is a particular strong suit for a public relations consultant.<\/p>\n

    Perini & Associates<\/em> is CCR-registered. \u00a0If you need assistance with the PR challenges when seeking government contracts please contact us.<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    by Michael B. Perini, ABC perini & associates There is a significant value of investing in\u00a0public relations strategies, programs and tools when seeking government contract work.\u00a0\u00a0It isn’t just about churning out proposals. Government contracting is a complicated process and successful business development is key to creating the relationships that will open doors to winning contracts. […]<\/p>\n","protected":false},"author":2,"featured_media":3336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,46],"tags":[19,10,31,109,45,23,223,39,102,48,177],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-business-development-2","tag-advice","tag-httpblog-periniassociates-advice-and-counsel","tag-associates","tag-business","tag-business-development","tag-crisis-communication-strategies","tag-government-contracts","tag-marketing","tag-perini","tag-perini-associates","tag-perini-and-associates"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/3336"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}