{"id":1632,"date":"2011-06-09T19:33:14","date_gmt":"2011-06-10T01:33:14","guid":{"rendered":"http:\/\/blog.periniassociates.com\/?p=1632"},"modified":"2025-10-30T19:46:21","modified_gmt":"2025-10-30T19:46:21","slug":"so-you-want-to-plan-a-special-event","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2011\/06\/09\/so-you-want-to-plan-a-special-event\/","title":{"rendered":"So, You Want To Plan A Special Event?"},"content":{"rendered":"

However, be warned: Â planning a special event is not for the weak or timid of heart.<\/em> Obtaining success is possible, but only after exploring these key first steps:<\/p>\n

1. Have you answered this question truthfully?<\/strong> Why do you want to organize the event? Â Are you looking to enhance your company’s image or promote your organization’s membership, products, services or to promote a social cause? Â You really need to have a clear objective. Â Without it, in my view, you are just wasting time and resources.<\/p>\n

2. What are you going to do at the event? <\/strong>I mean, it sounds simple, but I have seen organizations waffle back and forth. You need to have a focus of activities Â — Â a menu — to draw interest and to keep it throughout. Â Unveiling a statue or laying a wreathe or cutting a ribbon, etc. Â These activities catch your audience and the media’s attention.<\/p>\n

3. Â Do you have a plan? <\/strong> Not just one in your head, but a written strategy or blueprint. Â Writing down the what, when, why and how will help focus those involved in executing the event and will serve as a marker for future activities.<\/p>\n

4. Â Have you created a budget?<\/strong> The objective here is to provide a financial roadmap. Â The budget should be specific and include revenue opportunities as well as expenses like printing, permits, speakers, food, insurance, etc.<\/p>\n

5. Â What form of evaluation will you use? <\/strong>The tendency among event organizers is to fold up the chairs and call it a day at the end of the last activity. Â In my view, there is one more critical step. Â Take time to evalute right after the event while details are fresh. Â A questionnaire, either electronic or printed might suffice. Â Use of social media tools should also be considered.<\/p>\n

Finally, it is important to celebrate your success and to thank all who have contributed.<\/p>\n

I will have more to post about special event planning in the future. Â We would like to hear your comments about special event planning.<\/p>\n

We at perini & associates have assisted in planning and leading many special events. Â Call on us to guide you to a new level.<\/p>\n

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