{"id":1579,"date":"2011-05-26T16:20:49","date_gmt":"2011-05-26T22:20:49","guid":{"rendered":"http:\/\/blog.periniassociates.com\/?p=1579"},"modified":"2025-10-30T19:46:21","modified_gmt":"2025-10-30T19:46:21","slug":"branding-starbucks-brief-encounter","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2011\/05\/26\/branding-starbucks-brief-encounter\/","title":{"rendered":"Branding: Starbucks "Brief Encounter""},"content":{"rendered":"

This article in the May issue ofÂ Computer Arts<\/em> details the trials and tribulations of Starbucks brand. This is the 4th brand refresh that Starbucks had had since it was founded in 1971. To mark its 40th anniversary, the coffee chain went back to its roots. Â Read more below. Move your mouse over the page to find the “inside” box.<\/p>\n

<\/iframe><noscript><a href=\"http:\/\/www.zinio.com\/pages\/ComputerArts\/May2011\/416163240\/pg-90\">ComputerArts-May2011<\/a><\/noscript><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Michael B. Perini, ABC perini & associates We have talked before in this blog about branding. Â Here are several of my past posts on this important topic. Is It Time For A PR Checkup? A logo: Â Is It Who You Are? PR: What’s In A Name? Elevate Your Attitude: New Woodland Park, CO Brand […]<\/p>\n","protected":false},"author":2,"featured_media":261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,46],"tags":[19,37,126,39,102,48,11,192],"class_list":["post-1579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-business-development-2","tag-advice","tag-branding","tag-logo","tag-marketing","tag-perini","tag-perini-associates","tag-www-periniassociates-com","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/261"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}