![\"Rusty](\"https:\/\/periniassociates.com\/wp-content\/uploads\/2010\/03\/NT-Letters.jpg\" "\\"NT")
<\/a>Where is this?<\/p><\/div>\n
PR: What’s in a name?<\/p>\n
by Michael Perini, ABC Recently, a report in Time.com<\/a> listed the top 10 worst corporate names.<\/p>\n Cable-television giant changed their name from Comcast to Xfinity<\/a> in several media markets. I was satisfied with Comcast though the company says that the new moniker will help customers forget poor customer service. Maybe I was one of the lucky ones as both the signal and service were fine.<\/p>\n What about Syfy?<\/a> A new name and thus a brand for the popular network SciFi. Now, I like science fiction, the genre, and whenever I watch shows I find myself whispering sci-fi though I am not sure I would have spelled it they way the network execs do now, but hey what the heck. I might just be out of this world!<\/p>\n Did you know that AirTran Airways<\/a> grew from ValuJet Airlines? I fly AirTran but again, here was a corporate name change to enhance an image and distance passenger thought that “value” meant cutting corners and maybe even flight safety to save a few bucks. It works for me and I like both their snacks and company logo.<\/p>\n Corporations spend lots of resources — sometimes into the millions — researching and identifying a name. While others simply hold a contest with the “best” entry being picked. Which method is best?<\/p>\n So, my question to you is, will changing a name work? I think the jury’s still out on many of the recent changes as the risks of monetary loss or recognition, to name a few, are high; but I’d like to hear your views.<\/p>\n The decision to change a name must be weighed against the positive outcome and any backlashes and companies sometimes rush to a decision without thinking second and third order effects. Take for example, sited in Time.com<\/a>, the decision by Britain’s post office to change its name, Royal Mail, having been an icon since 1635, to Consignia. Today, it is back to Royal Mail<\/a> after a huge public outcry and rain, snow or shine… the mail is making it through just fine!<\/p>\n What other reasons would there be, than customer satisfaction or being concerned about ownership, for changing a name? Here is my list. I would like to hear from you and your reasons:<\/p>\n • Distance from a scandal or PR nightmare. Finally, do you know what “NT” stands for and where these letters are found? Tell me if you do.<\/p>\n <\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":" PR: What’s in a name? by Michael Perini, ABC perini & associates Recently, a report in Time.com listed the top 10 worst corporate names. Cable-television giant changed their name from Comcast to Xfinity in several media markets. I was satisfied with Comcast though the company says that the new moniker will help customers forget poor […]<\/p>\n","protected":false},"author":2,"featured_media":99592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[10,11],"class_list":["post-152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","tag-httpblog-periniassociates-advice-and-counsel","tag-www-periniassociates-com"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99592"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nperini & associates<\/em><\/p>\n
\n• To be modern.
\n• To be meaningful.
\n• To be in legal agreement.
\n• Better appeal.<\/p>\n