{"id":149,"date":"2010-02-02T06:27:31","date_gmt":"2010-02-02T13:27:31","guid":{"rendered":"http:\/\/blog.periniassociates.com\/?p=60"},"modified":"2025-10-30T20:11:56","modified_gmt":"2025-10-30T20:11:56","slug":"pr-coaching-the-super-bowl-and-winter-olympics","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2010\/02\/02\/pr-coaching-the-super-bowl-and-winter-olympics\/","title":{"rendered":"PR Coaching:  The Winter Olympics"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><strong>PR Coaching:  The Winter Olympics<\/strong><a href=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2010\/02\/iStockWinterOlympics.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2010\/02\/iStockWinterOlympics-300x194.jpg\" alt=\"Stone inukshuk sculpture overlooking snowy mountains under a clear blue sky.\" title=\"iStockWinterOlympics\" width=\"300\" height=\"194\" class=\"alignleft size-medium wp-image-69\"><\/a><\/p>\n<p>by Michael Perini, ABC<br \/>\n<em><a href=\"https:\/\/periniassociates.com\">perini &amp; associates<\/a><\/em><\/p>\n<p>With the <a href=\"http:\/\/www.olympic.org\/\">Winter Olympics<\/a> around the corner and the Super Bowl, the first race at <a href=\"http:\/\/www.daytonainternationalspeedway.com\/\">Daytona<\/a> and the Pro Bowl just passed it seemed like a great time to talk about coaching!<\/p>\n<p> I&acirc;&euro;&trade;m sure you will have a comment or two about the coaching you will see on the snowy mountaintops in Canada.<\/p>\n<p>In the public relations field there is also coaching going on.  Before the &acirc;&euro;&oelig;game.&acirc;&euro;  During the game and very importantly, after the game &#8212; <em>to be ready for the next activity.  <\/em><\/p>\n<p>The coaching is often between client and the public relations expert. Also, between the PR person and the customer and\/or issue owner.<\/p>\n<p>Here are 3 PR tips that I integrate when coaching.  Please add a comment as this list is not all-inclusive.<\/p>\n<p><strong>1.  Listen, Listen, Listen! <\/strong>  I know it is hard to do as some folks can ramble&acirc;&euro;&brvbar;.HA, not  you, right!  I worked for a boss once who told me that it would be useful if I listened, all the way to the end, before commenting.  He said, &acirc;&euro;&oelig;Often you will learn something just before the person finishes a thought.&acirc;&euro;  That was sound advice.  When talking with clients I know you might want to interrupt as you believe you know where they are going and what you need to guide them. My advice:  just hang in there as it will be worth your while.<\/p>\n<p><strong>2.  Encourage.<\/strong>   Here is a brief list:<\/p>\n<p>  &acirc;&euro;&cent;\tA simple smile<br \/>\n  &acirc;&euro;&cent;\tOr, words of &acirc;&euro;&oelig;Thank you!&acirc;&euro;<br \/>\n  &acirc;&euro;&cent;\tA pat on the back<\/p>\n<p> Easy to write yet hard for some folks to accomplish.  I try to encourage my clients to be honest, and open with me.  When we are successful then I provide a positive comment.<\/p>\n<p><strong>3.  Be inclusive<\/strong>.  Being involved in a project, issue or activity from start to end I believe is better than being called into the game in the 3rd quarter.  So much has transpired thus making it more difficult to achieve a goal.<\/p>\n<p>So as you watch the Winter Olympics look closely at the coaching.  You will find some useful tips on how to deal with people.<\/p>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Coaching: The Winter Olympics by Michael Perini, ABC perini &amp; associates With the Winter Olympics around the corner and the Super Bowl, the first race at Daytona and the Pro Bowl just passed it seemed like a great time to talk about coaching! I&acirc;&euro;&trade;m sure you will have a comment or two about the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99594"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}