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Keep your fans engaged by giving them useful and relevant info<\/strong>. Share quality content with them to incite comments and send updates at least once a week.<\/em> Content should be <\/strong>a mix of your own content and what is called in the industry, “OPC” – other people’s content. Â It’s a good thing to share other industry blogs, links, resources, etc. That way you’ll be seen as a business that cares enough to share a good depth and breadth of your topic and not just your own opinion. Â Always provide the source for the information.<\/li>\n<\/ul>\n
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Link your facebook page to your newsletter and to your website <\/strong>â€“ Remember, itâ€™s about getting your customers and members to connect and interact with you through social media Â The more users interact with your page, the more publicity you get that helps increase awareness about your products and services.<\/li>\n<\/ul>\n
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Add your unique logo or a picture<\/strong> that represents your business as your profile picture. Â Seems easy enough, but lots of facebook sites don’t take the time to upload a photo that is representative of their product or service.<\/li>\n<\/ul>\n
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Tell your customers about your fan page<\/strong> and ask them to show their support by joining Facebook and becoming fans. Â Want to be a fan of our site? Â Click here!<\/a><\/li>\n<\/ul>\n
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Regardless of business, share a video<\/strong> of one of your staff offering tips or something like that, it’s a great opportunity when that functionality is built into the page. Â We upload our “pclips” to our Facebook page on a regular basis. Check them out here.<\/a><\/li>\n<\/ul>\n
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Keep in mind it’s better to have a smaller,<\/strong> highly targeted, qualified and engaged audience than a large audience who doesn’t pay much attention to you. Encourage customers to “Like” you on Facebook; give them a coupon if they do. You can do this in your store or from your website or blog.<\/li>\n<\/ul>\n
We would like to hear from you. Â What useful tips have you tried that have worked.<\/p>\n
<\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"
by Michael B. Perini, ABC perini & Â associates So, you have a new Facebook company or business site. Â Congrats! Â Consumers purchase brands and products they like or follow on Facebook, a popular social networking site, 51% of the time these days. Â Facebook users login every day at 41%. Â Both of these percentages are increasing monthly. […]<\/p>\n","protected":false},"author":2,"featured_media":334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,46,78],"tags":[73,186,102,48,11,187,25,147],"class_list":["post-1457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-business-development-2","category-pclips","tag-facebook","tag-opc","tag-perini","tag-perini-associates","tag-www-periniassociates-com","tag-public-relations-firms","tag-social-media","tag-website"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=1457"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/334"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=1457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=1457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=1457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}