![\"LinkedIn](\"https:\/\/periniassociates.com\/wp-content\/uploads\/2011\/04\/iStock_PRCheckupXSmall.jpg\" "\\"iStock_PRCheckupXSmall\\"")
<\/a>You go to the doctor, right?<\/p>\nYou change the oil in your car. Â Yes?<\/p>\n
You have someone review your taxes. Â Hopefully so!<\/p>\n
Well then, why not have a PR — public relations checkup?<\/p>\n
Look, we know it is a tough time but now more than ever there is a need to manage conversations and we have a lot to offer to help you reach new levels.<\/p>\n
The recession coupled with falling readership of traditional media, the rise of online resources and the emergence of digital networks have lead to dramatic changes in the PR industry. Â More than ever it is time to have a professional practitioner conduct an “exam” or better worded an ASSESSMENT.<\/p>\n
The Communication Assessment Tool (CAT)© developed by Perini & Associates<\/em> is a useful process to analyze the communications environment within an organization.  The tool can assist with a special event activity or even issue advocacy.  The tool works for start-ups, non-profits and businesses of all sizes.<\/p>\n The purpose of the tool is to accurately provide a business owner, CEO or organizational leader with a roadmap to integrate public relations strategies, tactics and procedure to  build brand awareness and credibility. Connecting with target audiences through various tools\/outlets is an organic method of communication. Doing so enhances brand loyalty and influence to create a demand for your product\/service\/support or event attendance.  However, you need help in establishing a solid baseline.  In other words, finding out the health of the “patient” before a road to recovery is chartered.  I often tell folks I am trying to find out if we need “two aspirins or open-heart surgery! ”<\/p>\n It is important when going through the assessment to be honest in responding to the five areas listed:\n<\/p>\n Below is a list of important areas or “Practices†that need to be analyzed. All must connect or converge to be effective in driving success and jumpstarting PR.<\/p>\n<\/div>\n By taking full advantage of every available channel, working with the client and understanding the target audience a business can achieve outcomes that are transformative.<\/p>\n The results of the assessment are analyzed, a report is prepared and recommendations with a realistic timeline are included.<\/p>\n Are you ready for your PR checkup?  If so, contact us.  We can conduct the assessment in person, phone or internet connection.<\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n<\/div>\n <\/em><\/p>\n <\/p>\n <\/p>\n <\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":" by Michael B. Perini, ABC perini & associates You go to the doctor, right? You change the oil in your car.  Yes? You have someone review your taxes.  Hopefully so! Well then, why not have a PR — public relations checkup? Look, we know it is a tough time but now more than ever there […]<\/p>\n","protected":false},"author":2,"featured_media":99536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,44],"tags":[42,174,175,176,102,177,11],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-assessment-2","tag-assessment","tag-checkup","tag-examination","tag-medical","tag-perini","tag-perini-and-associates","tag-www-periniassociates-com"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99536"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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