by Michael B. Perini, ABC<\/a>
\nperini & associates<\/p>\n

Silos: Silver. Â Red. Â Multi-colored. Â Often standing alone or in twos. Â All across America. Â Perfect for a farm. Â No so, when conducting public relations activities.<\/p>\n

$\"Colorful$ <\/a>Here are some examples of what I mean:<\/p>\n

You give a presentation to tell people about your organization, event or issue, but you do not mention your own services.<\/li>\n

You go to a networking meeting, like a “business after hours,” and you tell someone you meet, “I will call you.” Â However, you don’t follow-up.<\/li>\n

You post a advertisement in the local paper or have a mention or radio or TV but don’t list your website address.<\/li>\n<\/ul>\n

Today, with the way that consumers take a decision journey before deciding what to buy, what to support, what to attend, this lack of coordination and integration of all your marketing techniques is a must do! Â In other words,each tactic (technique) supports each other and continues to move the prospective client through your marketing system.<\/p>\n

Let me reinforce, please. Â Instead of simply doing ONE marketing technique then walking away, consider creating a marketing “NETWORK” of techniques where one technique encourages the prospective customer to participate in another marketing technique.<\/p>\n

Here are some examples of integrated marketing techniques.<\/p>\n

When giving a speech, ask the audience to sign up for your free newsletter.<\/li>\n
On the back of your business card, offer a free report or other service and give them the website address where they can download it and phone number to call for questions.<\/li>\n
At a networking event, refer people to your website to pick up an article that solves a problem they’re having. Â I am assuming that you have a website? Â If not, please contact us.<\/li>\n
When doing a radio or TV interview, remind people that you offer a free initial consultation and tell them how they can sign up for one. Â Even throw in a discount for one of your services.<\/li>\n
On your website home page place a clickable graphic that tells visitors about your free monthly webinar or other forums.<\/li>\n
When referencing a book at an event write a review and post your comments and information on how to purchase the book.<\/li>\n<\/ol>\n
Silo Marketing is often found in business, nonprofit, special event organizations. Â Is it in yours? Â I would like to know why? Â And what your next steps are to remedy this problem.<\/p>\n<\/div>\n
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by Michael B. Perini, ABC perini & associates Silos: Silver. Â Red. Â Multi-colored. Â Often standing alone or in twos. Â All across America. Â Perfect for a farm. Â No so, when conducting public relations activities. Here are some examples of what I mean: You give a presentation to tell people about your organization, event or issue, but you […]<\/p>\n","protected":false},"author":2,"featured_media":99544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[91,109,9,140,39,141,142,102,48,11,111,143,144,145,146,68,147],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","tag-blogs","tag-business","tag-httpwww-periniassociates-comwhat-we-do-html","tag-consumers","tag-marketing","tag-networking","tag-nonprofit","tag-perini","tag-perini-associates","tag-www-periniassociates-com","tag-radio","tag-silo-effect","tag-silo-marketing","tag-special-events","tag-speech","tag-tv","tag-website"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/1274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99544"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}