{"id":1005,"date":"2010-12-02T05:51:14","date_gmt":"2010-12-02T12:51:14","guid":{"rendered":"http:\/\/blog.periniassociates.com\/?p=1005"},"modified":"2025-10-30T20:11:33","modified_gmt":"2025-10-30T20:11:33","slug":"pclips-online-video-series","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2010\/12\/02\/pclips-online-video-series\/","title":{"rendered":"pclips: Online Video Series"},"content":{"rendered":"

\nOnline video is the fastest growing medium. It’s going to be how we communicate. New series captures the best examples of public relations humor, information and education.<\/strong><\/p>\n $\"Colorful$ <\/a>\n

A new series of online videos, titled “pclips” debuts this week initially on the Perini & Associates facebook page and then later on the company website, according to Michael Perini, company founder.<\/p>\n

“Online video has seen tremendous growth in recent years,” Perini said. Â “We wanted to use this medium to help inform, educate and yes even laugh at the public relations discipline,” he said.<\/p>\n

Video is being produced for internal communications, training, social media, events, marketing, online advertising, contests, media relations, external communications, awareness, education, and reports, according to industry sources.<\/p>\n

Video clips will be selected from the internet and posted on the company’s facebook page weekly. Â Producers can also email their public relations-related videos to” customerservice@perinassociates.com. Â “Eventually we will produce our own clips,” Perini said.<\/p>\n

Why this new effort now? Â “People react more to visuals than text and we need to use this human characteristic to engage with current clients, company fans and potential customers,” he said. “We Â have been building our company during the past year and I thought the time was finally right to go to the next level in demonstrating our ability to use this powerful medium of influence,” Perini said.<\/p>\n

The first video posts this week and will be followed by a mix of content found from a variety of sources. Â “Our picking an online video will increase viewership for the producer as well as showcase some of the best and worst public relations practices,” he said. Â “Using these video case studies we will reinforce what we tell clients about how to tell and not tell their story.”<\/p>\n

“In the end it’s all about being able to engage and online videos are the new “handshake” for our society,” he said.<\/p>\n

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About Perini & Associates:<\/strong> We provide world class public relations counsel based on years of experience, satisfied clients and innovative approaches that produce results. We know it’s a tough time but now more than ever you need to manage conversations. Let’s reach new levels!<\/p>\n

For more information: https:\/\/periniassociates.com<\/a><\/p>\n

On facebook: http:\/\/www.facebook.com\/pages\/Perini-Associates\/11836116 …<\/a><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"