{"id":3600,"date":"2017-01-27T12:20:09","date_gmt":"2017-01-27T12:20:09","guid":{"rendered":"http:\/\/www.periniassociates.com\/?page_id=3600"},"modified":"2025-10-30T19:46:20","modified_gmt":"2025-10-30T19:46:20","slug":"insightsconversations","status":"publish","type":"page","link":"https:\/\/periniassociates.com\/index.php\/insightsconversations\/","title":{"rendered":"Insights\/Conversations"},"content":{"rendered":"


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Inbound Marketing: You Need to Get Smart<\/h1>\n

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\"LinkedIn<\/a><\/p>\n

By Michael B. Perini, ABC<\/a><\/p>\n

perini & associates<\/a><\/p>\n

Ok, a new term to get to know and really be familiar with.  No, I am not kidding.<\/p>\n

Inbound Marketing<\/strong><\/em><\/p>\n

Inbound marketing is promoting a business or nonprofit or issue through:<\/strong><\/p>\n

Blogs<\/em><\/p>\n

eBooks<\/em><\/p>\n

eNewsletters<\/em><\/p>\n

Podcasts<\/em><\/p>\n

SEO<\/em><\/p>\n

Social Media<\/em><\/p>\n

Video<\/em><\/p>\n

Whitepapers<\/em><\/p>\n

and other forms of content marketing.<\/em><\/p>\n

Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.<\/p>\n

Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.<\/p>\n

I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare.  I hope you agree.<\/p>\n

Click Here><\/a><\/p>\n

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Inbound Marketing: You Need to Get Smart   By Michael B. Perini, ABC perini & associates Ok, a new term to get to know and really be familiar with.  No, I am not kidding. Inbound Marketing Inbound marketing is promoting a business or nonprofit or issue through: Blogs eBooks eNewsletters Podcasts SEO Social Media Video Whitepapers […]<\/p>\n","protected":false},"author":2,"featured_media":99454,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-3600","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages\/3600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=3600"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages\/3600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99454"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=3600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}