{"id":3596,"date":"2017-01-27T12:19:22","date_gmt":"2017-01-27T12:19:22","guid":{"rendered":"http:\/\/www.periniassociates.com\/?page_id=3596"},"modified":"2026-02-02T16:44:36","modified_gmt":"2026-02-02T16:44:36","slug":"business-social-purpose","status":"publish","type":"page","link":"https:\/\/periniassociates.com\/index.php\/business-social-purpose\/","title":{"rendered":"Business &#038; Social Purpose"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"et_post_meta_wrapper\">\n<h1 class=\"entry-title\"><strong>Perini &amp; Associates: Giving Back to Our Community With PR and Marketing<\/strong><\/h1>\n<p><strong><\/strong><\/p>\n<p class=\"post-meta\">by <span class=\"author vcard\"><a title=\"Posts by Mike Perini\" href=\"https:\/\/periniassociates.com\/index.php\/author\/m-perini\/\" rel=\"author\">Mike Perini<\/a><\/span> |\u00a0<span class=\"published\">Sep 28, 2015<\/span> |\u00a0<a href=\"https:\/\/periniassociates.com\/index.php\/category\/httpblog-periniassociates-advice-and-counsel\/\" rel=\"category tag\">Advice and Counsel<\/a>, <a href=\"https:\/\/periniassociates.com\/index.php\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>,\u00a0 <a href=\"https:\/\/periniassociates.com\/index.php\/category\/volunteer-sector\/\" rel=\"category tag\">Volunteer\/Fundraising\/Nonprofits<\/a><\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>We continue to care about the community in which we live, play and work.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1900 alignleft\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2011\/10\/contact-300x232.jpg\" alt=\"LinkedIn logo with white and blue color scheme.\" width=\"354\" height=\"274\" style=\"float: right;\" \/><span style=\"font-weight: 400;\"><\/span><\/strong><\/p>\n<p>Why? Well, it just feels good. We also help others to make new friends. Here is a list of reasons we help nonprofits with public relations and marketing:<strong><\/strong><\/p>\n<ol>\n<li><strong>We want to make an impact<\/strong>. Our professional services can help shape the community around us.<\/li>\n<li><strong>By doing so we strengthen our community. <\/strong>From providing video services to helping write a marketing plan we are enhancing our community in great ways. It is so rewarding to see our impact from our expertise.<\/li>\n<li><strong>Our efforts are improving our health. <\/strong>Yes. Studies have shown that helping nonprofits makes people feel physically healthier and can lower stress. Just ask our team!<\/li>\n<li><strong>Taking the lead. <\/strong>Often we find that what a nonprofit needs is leadership when it comes to public relations and marketing. When we provide the passion, value and inspiration others see it and are willing to get involved in helping achieve results.<\/li>\n<li><strong>Doors open when you offer to assist a nonprofit. <\/strong>We have widened our professional network. We have gotten great references for our services.<\/li>\n<\/ol>\n<p>Here is a list of our latest organizations we have provided assistance.<\/p>\n<p><a href=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2015\/09\/Giving-Back-To-The-CommunitySept2015.pdf\">Click Here<\/a><\/p>\n<\/div>\n<h1 class=\"entry-title\">Families Have Rights: Media Interview<\/h1>\n<p>By Michael Perini<\/p>\n<p>Nearly every day, after a tragic incident that makes news, families are asked by reporters for a media interview. Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number leaving countless messages to grant access.<\/p>\n<p>We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye.<\/p>\n<p>Often, families dealing with grief or shock do not know that they can take a stand. Here is a list to review before deciding to make comment to the press.<\/p>\n<ul>\n<li>To say \u00e2\u20ac\u0153no\u00e2\u20ac to an interview<\/li>\n<\/ul>\n<ul>\n<li>To select the spokesperson or advocate<\/li>\n<\/ul>\n<ul>\n<li>To select the time and location for media interviews<\/li>\n<\/ul>\n<ul>\n<li>To request a specific reporter<\/li>\n<\/ul>\n<ul>\n<li>To refuse an interview with a specific reporter even though he or she has granted interviews to other reporters<\/li>\n<\/ul>\n<ul>\n<li>To say \u00e2\u20ac\u0153no\u00e2\u20ac to an interview even though the family has previously granted interviews<\/li>\n<\/ul>\n<ul>\n<li>To release a written statement through a spokesperson in lieu of an interview<\/li>\n<\/ul>\n<ul>\n<li>To exclude children OR OTHER FAMILY MEMBERS (relatives) from interviews<\/li>\n<\/ul>\n<ul>\n<li>To refrain from answering any questions with which the family is uncomfortable or that the family feels are inappropriate<\/li>\n<\/ul>\n<ul>\n<li>To avoid a press conference atmosphere and speak to only one reporter at a time<\/li>\n<\/ul>\n<ul>\n<li>To demand a correction when inaccurate information is reported<\/li>\n<\/ul>\n<ul>\n<li>To ask that offensive photographs or visuals be omitted from airing or publication<\/li>\n<\/ul>\n<ul>\n<li>To conduct a television interview using a silhouette or a newspaper interview without having their picture taken<\/li>\n<\/ul>\n<ul>\n<li>To completely give the family&#8217;s side of the story related to the issue, topic or activity<\/li>\n<\/ul>\n<ul>\n<li>To refrain from answering reporter&#8217;s questions during a trial<\/li>\n<\/ul>\n<ul>\n<li>To file a formal complaint against a reporter<\/li>\n<\/ul>\n<ul>\n<li>To confer with your media representative or official spokesperson in private<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perini &amp; Associates: Giving Back to Our Community With PR and Marketing by Mike Perini |\u00a0Sep 28, 2015 |\u00a0Advice and Counsel, Marketing,\u00a0 Volunteer\/Fundraising\/Nonprofits We continue to care about the community in which we live, play and work. Why? Well, it just feels good. We also help others to make new friends. Here is a list [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99456,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-3596","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages\/3596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=3596"}],"version-history":[{"count":2,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages\/3596\/revisions"}],"predecessor-version":[{"id":100272,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/pages\/3596\/revisions\/100272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99456"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=3596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}