What is Geofencing? If you’ve been keeping up with the latest digital marketing tools then you’ve most likely heard of one of the latest vocabulary words in business advertising technology. Geofencing. But what is it? Why do...
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail...
Traditionally, media coverage has been divided into two categories: earned media and paid media. “Earned media” is the free placement of your brand’s message in newspapers, TV, radio, social media, or mentions by influencers. “Paid media”...
With the advent and rapid growth of social media, many small businesses grew to believe that setting up a Facebook page and posting a couple of times a week would suffice for all of their communications needs. Unfortunately, that is not true. Yes, social media is now...
Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. Â Thus, let’s chat about...
PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?†I often hear this from small...
